State of the Connected Customer Report

Salesforce surveyed 14,300 consumers and business buyers worldwide to discover the trends shaping the future of customer engagement. Discover: How economic shifts have reshaped customer expectations and behaviors The changing ways that customers engage with companies across the buying lifecycle Customer sentiments around new technologies like generative artificial intelligence (AI)

State of Sales Report

Discover the latest insights driving productivity and efficiency for more than 7,700 sales professionals. Dig into Salesforce latest report to learn how companies are: Maximizing value amid economic headwinds Meeting changing buyer expectations more efficiently Leaning more into sales operations as a strategic partner in business success Using enablement tactics to turn all reps into